MT Athletics unveils Blue Raider Sports Properties
Exclusive corporate sponsorship sales unitMay 30, 2014 · @MTAthletics
MURFREESBORO, Tenn. (May 30, 2014) - Middle Tennessee Athletics, in conjunction with Learfield Sports, has developed Blue Raider Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Chris Massaro. This dedicated unit is designed to support MT Athletics' initiative to enhance the service provided to local and regional businesses and further promote the Blue Raider brand affinity to the corporate community.
"We are excited about the development of Blue Raider Sports Properties, which creates an extremely focused effort connected to how we take our product to market," said Massaro. "Learfield Sports is a trusted leader in our space with an outstanding reputation and will utilize a consultative approach to generate innovative promotional ideas, customized programming, and new asset offerings to corporations interested in an affiliation with Middle Tennessee. We look forward to all that's ahead."
Leading Blue Raider Sports Properties is General Manager Jason Capel, who has served two years in this role with Nelligan Sports Marketing, which was acquired by Learfield in early February. Other associates are Director of Broadcasting Chip Walters and Director of Sales Michael Ceccarelli. Blue Raider Sports Properties will office on campus, which will allow a close working relationship with the entire MT Athletics administration. Blue Raider Sports Properties' manages all aspects of the Blue Raiders' multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches' shows, television and digital sponsorships, including the official athletic web site www.goblueraiders.com.
"We're fortunate to have the opportunity to work with Middle Tennessee Athletics and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We're excited to be off and running and look forward to building on the outstanding traditions already established here," said Learfield President and CEO Greg Brown.
In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing and concessions, and titles the prestigious Learfield Sports Directors' Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company's 40-year history and complete collegiate portfolio, visit www.learfieldsports.com.
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